Search and paid media optimization
Connecting SEO, SEM, paid search and performance analysis to improve decision clarity.
SEOSEMpaid searchperformance marketing
Selected Work
Experience themes written safely and clearly.
This page shows the kinds of business problems I have worked on without publishing confidential employer information or unsupported numbers.
Product-led ecommerce SEO
Linking search intent, developers, UX/UI, content, product backlog and A/B testing.
ThirdwaveSEOecommerceUXA/B testing
Marketplace merchandising
Improving content discovery through merchandising calendars, metadata, catalogue planning and local relevance.
Google PlaymarketplacemetadatacatalogueAPAC
B2B demand generation
Supporting enterprise campaigns through SEO, landing pages, campaign assets and campaign operations.
IBMB2Bdemand generationUnicalanding pages
Cross-cultural execution
Bridging language, culture, documentation and team coordination across India, Korea, Japan and APAC.
SamsungKoreaIndiaJapancross-cultural
Industrial project coordination
Building practical execution discipline through finance, vendor, project and business development work.
POSCOindustrialB2Bfinancevendor coordination