Each stage added a practical capability: customer understanding, B2B execution, cross-cultural coordination, enterprise SEO, marketplace growth, product-led ecommerce SEO, performance media and growth marketing.
Early careerDamask Rose Tours
Sales and marketing foundation
India - Sales foundation
Business challenge
Early business work required direct customer understanding, trust-building and end-to-end follow-through.
What I did
Worked on sales, marketing, customer handling and business development for travel and tour services.
Problem solved
Turning interest into trust and trust into completed customer transactions.
Skill gained
Customer understanding
Business value
Built a practical base in communication, service delivery, follow-through and business development.
Public-safe evidence
Resume-supported early sales, marketing and business development experience.
2007-2010POSCO Steel
B2B industrial execution
India - Operational discipline
Business challenge
Industrial business required accuracy, documentation, vendor coordination and practical project discipline.
What I did
Worked across finance/accounts, letters of credit, automotive steel business development, vendor coordination and steel processing plant project support.
Problem solved
Complex work slows down when finance, operations, vendors and project teams are not aligned.
Skill gained
B2B execution
Business value
Strengthened operating discipline, commercial awareness and cross-functional follow-through.
Public-safe evidence
Resume-supported experience in steel business, finance/accounts, vendor coordination and plant project support.
2010-2011Samsung Electronics
India-Korea coordination
India / Korea - Team alignment
Business challenge
Korean and Indian engineering teams needed clearer communication across language, culture and work styles.
What I did
Supported R&D coordination, Korean/Indian communication, documentation and language bridging between technical teams.
Problem solved
Technical work can slow down when teams misunderstand context, tone, timing or documentation.
Skill gained
Cross-cultural coordination
Business value
Helped reduce communication friction and support smoother India-Korea project work.
Public-safe evidence
Resume-supported experience in R&D project coordination, Korean language support and documentation.
2011-2014IBM Demand Programs
Enterprise SEO and demand generation
India / Korea market support - Demand operations
Business challenge
Enterprise campaigns needed stronger search visibility, structured execution, landing pages, web optimization and localized campaign operations.
What I did
Worked on SEO, web optimization, campaign planning, analytics, keyword research, landing pages, nurture assets and Unica campaign execution.
Problem solved
Campaigns are weaker when search, landing pages, data and execution assets are disconnected.
Skill gained
Enterprise SEO and B2B demand generation
Business value
Connected search visibility, web performance and campaign operations into clearer execution.
Public-safe evidence
Resume-supported experience in search/web optimization, SEO reporting, campaign planning, Unica execution and demand generation.
Japan MBADoshisha University MBA
Japan ecommerce behavior research
Japan - Market insight
Business challenge
Japan market execution requires more than translation; it requires understanding trust, behavior and digital adoption.
What I did
Studied business in Japan and researched Japanese smartphone ecommerce behavior.
Problem solved
Global digital tactics can fail when local user behavior and trust factors are not understood.
Skill gained
Japan market understanding
Business value
Added academic and market context to practical digital growth work in Japan.
Public-safe evidence
Resume-supported MBA in Japan with research on Japanese ecommerce behavior.
2015-2016Google Play via Hays
Marketplace merchandising
Japan / APAC - Marketplace discovery
Business challenge
Digital marketplace growth needed content planning, catalogue quality, metadata discipline and local market coordination.
What I did
Supported Books and Movies merchandising, APAC/SEA coordination, A/B testing, metadata hygiene, catalogue prioritization and partner workflows.
Problem solved
Marketplace content does not perform well when discovery, metadata, catalogue quality and local relevance are weak.
Skill gained
Marketplace growth
Business value
Built experience connecting merchandising, metadata, testing, partners and platform execution.
Public-safe evidence
Resume-supported Google Play via Hays merchandising, APAC/SEA support, A/B testing and metadata work.
2018-2019DAZN / Perform Group and Japan contract roles
Japan digital execution
Japan - Flexible execution
Business challenge
Different businesses needed practical support across web, product, ecommerce, PR, SEO, analytics and local execution.
What I did
Worked across product, digital marketing, web development, SEO, PR, ecommerce, analytics and local business execution.
Problem solved
Fast-moving environments need hands-on execution across several digital and business areas.
Skill gained
Hands-on Japan execution
Business value
Strengthened the ability to move between strategy, implementation, web work, marketing and local coordination.
Public-safe evidence
Resume-supported product, web, ecommerce, PR, SEO and analytics roles in Japan.
2019-2021Thirdwave
Product-led ecommerce SEO
Japan - SEO and product
Business challenge
Ecommerce SEO needed more than keywords; it needed search intent, developers, UX and product thinking.
What I did
Worked on ecommerce SEO, search intent, developer coordination, Japanese content, UX/UI, wireframes, product backlog, user stories and A/B testing.
Problem solved
SEO performance is limited when content, technical work, UX and development priorities are disconnected.
Skill gained
Product-led SEO
Business value
Connected search strategy with page experience, development and ecommerce growth.
Public-safe evidence
Resume-supported ecommerce SEO, developer guidance, UX/UI, product backlog and A/B testing experience.
2022H&M
Regional performance media
Japan / Korea - Channel coordination
Business challenge
Performance media required better coordination across SEM/SEO, paid social, affiliate, display and agencies.
What I did
Worked with performance media channels, regional teams, agencies, quality checks and website/app issue identification.
Problem solved
Media performance can suffer when channels, agencies, technical issues and local execution do not work together.
Skill gained
Media and agency coordination
Business value
Improved ability to manage cross-channel performance work and agency execution rhythm.
Public-safe evidence
Resume-supported experience in performance media, SEM/SEO, paid social, affiliate, display and regional agency coordination.
2022-PresentEstee Lauder
Growth marketing and search performance
Japan / APAC - Growth systems
Business challenge
Growth work needed search, paid media, SEO, PMax, Google/Yahoo Japan/Bing and agency coordination to connect with business outcomes.
What I did
Worked on growth marketing, paid search, SEO, keyword research, web/ad copy optimization, performance analysis and media agency coordination.
Problem solved
Growth slows when search, media, content, agencies and reporting do not create clear decisions.
Skill gained
Growth marketing
Business value
Connected search, media, ecommerce and agency work into a stronger performance marketing rhythm.
Public-safe evidence
Resume-supported growth marketing, paid search, SEO, PMax, Google/Yahoo Japan/Bing and agency coordination experience.